Chaska

Introduction

Khantrast Media's strategic digital marketing services have successfully propelled Chaska's brand into the digital limelight. Leveraging strategic social media marketing techniques, we expanded Chaska's Instagram presence from 44 followers to a staggering 21,000 within a 90-day time frame. Our strategies led to an impressive 9.8 million-plus impressions and a significant uplift in sales, reflecting the strength and precision of our marketing strategies in enhancing business results.
Client:
Chaska
Completed:
September 2023

The Insight

Building Digital Buzz

At the outset of our collaboration in September 2023, Chaska's Instagram had 44 followers. Our objective was to enhance their digital presence and attract a wider audience, focusing on Instagram as the primary platform. We weren't just looking to beef up their follower count; we aimed to craft a digital persona so magnetic, it would turn casual scrollers into devoted fans. Instagram was our chosen canvas, and we were ready to paint a picture of Chaska that was impossible to ignore.

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Sigri Indian BBQ

Sigri Indian BBQ, a culinary haven in North Brunswick and Newark, New Jersey, has been a beacon of Indian culinary excellence since November 2018. With a rich history rooted in the traditional Indian clay stove, the "Sigri", this restaurant has always been about the fusion of age-old traditions and modern innovation. Led by the globally acclaimed Chef Aarthi, Sigri Indian BBQ aimed to bring the rich flavors of India to Newark's diverse community. However, in an age dominated by digital platforms, Utkarsh, the owner, recognized the need to amplify their online presence to match their offline reputation.