Khantrast Media, with its expertise in social media management, embarked on a mission to transform Sigri Indian BBQ's digital presence on March 26, 2023.

Storytelling:

Highlighted the rich history of Sigri Indian BBQ, from its roots in traditional Indian cooking to Chef Aarthi's global acclaim. This involved creating content that show cased behind-the-scenes kitchen action, Chef Aarthi's signature dishes, and the story of the traditional Sigri told through Utkarsh.

Engagement:

Leveraged platforms like Instagram and TikTok, Khantrast Media initiated interactive campaigns, polls, and challenges that encouraged user participation. This not only increased visibility but also fostered a community of loyal followers

Humanizing the Brand:

Created content that showcased the people behind Sigri - from the chefs to the service staff, giving the brand a personal touch and allowing followers to connect on a deeper level.

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Geotagging and Hashtag

Strategically used geo tags to highlight the restaurant's location and employed accurate, trending hashtags to increase the discover ability of content, reaching a wider audience.

Optimizing Video Editing

Recognizing the importance of user retention, videos were meticulously edited to capture attention immediately and maintain engagement throughout, ensuring viewers stayed connected and intrigued.

Localization

Recognizing the diverse community, content was tailored to resonate with different cultural sensibilities. Collaborations with local influencers and community leaders were initiated to give a personal touch to the campaigns.

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